brandingwhere
Brandingwhere is a term used in branding discourse to describe the practice of designing, delivering, and evaluating a brand's presence across multiple places and platforms. It emphasizes the contexts in which consumers encounter a brand—physical locations, digital environments, and social spaces—and seeks to harmonize these experiences to reinforce a coherent brand story.
Core ideas of brandingwhere include aligning brand identity across channels while adapting to local context, mapping
The concept overlaps with but is distinct from traditional brand strategy, branding, and place branding. It
Applications of brandingwhere can be seen in retail experiences that mirror online branding in-store, event activations
Critics note that brandingwhere can overstate the importance of space and complicate measurements across disparate environments.