blåvita

Blåvita, or blåvita färger, is a Swedish term meaning blue and white. It is used to describe objects, teams, or branding that feature the colors blue and white. The expression is common in everyday language and in media coverage of sports and branding in Sweden.

Linguistically, blåvita is a compound of blå (blue) and vita (white). As an adjective it describes color schemes, while the capitalized noun form Blåvitt functions as a nickname for a club or its supporters when the blue-and-white identity is central to its branding.

The best-known example is IFK Göteborg, whose home kits are blue and white stripes and whose supporters widely refer to the club as Blåvitt. The term can also be used more generally to refer to other teams or organizations that use blue and white colors, including various football and ice hockey clubs across Sweden. In Swedish sports journalism and fan culture, blåvita identities are often invoked to signal tradition, rivalry, and regional association based on color symbolism rather than the club’s formal name alone.

In broader usage, blåvita can describe flags, banners, merchandise, and other branding elements that combine blue and white, across sports and cultural contexts. The term therefore serves as a concise shorthand for a recognizable two-color identity in Swedish public life.

See also: Blue and white.