blåorange

Blåorange is a compound Swedish term that translates literally to "blue-orange" and is used to describe the visual pairing or juxtaposition of blue and orange hues. As a color concept it highlights the complementary relationship between a cool blue and a warm orange on the color wheel, producing strong visual contrast and perceived vibrancy when placed together.

In art, photography and film grading the blåorange combination is used to create dynamic tension, emphasize subjects, or separate foreground from background through color temperature contrast. In design and branding it can convey a balance of trustworthiness and energy: blue is often associated with stability and calm, while orange suggests warmth, creativity and stimulation. The pairing is common in sports uniforms, advertisements and digital interfaces seeking high-impact visuals.

From a perceptual and technical standpoint, blåorange relies on principles of complementary contrast and simultaneous contrast, which can intensify perceived saturation and brightness. Designers must consider accessibility and legibility: certain blue–orange combinations may not meet contrast-ratio guidelines or may be problematic for users with color vision deficiencies. Variations of blåorange range from muted, desaturated tones for subtle harmony to saturated, high-contrast combinations for bold emphasis.

The term itself is descriptive rather than prescriptive and is used across languages in discussions of color theory, visual culture and applied design to denote the expressive pairing of blue and orange.