biotique

Biotique is an Indian brand that manufactures skincare, haircare, and body care products rooted in Ayurvedic tradition. The company, Biotique Botanique Pvt. Ltd., is headquartered in Mumbai and was established in the early 1990s by Vinita Jain. Biotique markets a wide range of products including cleansers, toners, moisturizers, hair oils, masks, and shampoos, advertised as using botanicals and plant-based extracts inspired by Ayurveda. The brand emphasizes traditional, natural formulations and aims to offer affordable products for everyday use.

Biotique products are distributed through various channels in India and internationally. In addition to its domestic presence in drugstores and supermarkets, the brand maintains an online retail presence and exports to multiple countries across Asia, the Middle East, Africa, and North America. Biotique positions its offerings as suitable for diverse skin and hair types, with products targeted to concerns such as dryness, oiliness, and sensitivity.

As a consumer brand in the natural personal care sector, Biotique competes by highlighting the use of botanical ingredients and traditional preparation methods. Marketing claims and safety data for personal care products are subject to regulatory scrutiny in the markets where Biotique is sold, and the company must comply with local regulations regarding labeling, testing, and ingredient safety.