bildespørringer

Bildespørringer, or image questions, are tasks that center on visual material. Respondents answer by observing and interpreting pictures, rather than relying solely on text. The term is used in Norwegian and Danish contexts to describe questions in exams, surveys, classroom activities, and media research.

Common forms include multiple-choice items tied to elements in an image, short-answer prompts asking for descriptions, labeling tasks identifying objects or actions, inference questions about depicted scenes, and sequencing exercises using a series of pictures.

Applications include educational assessment of reading comprehension and visual literacy, market and user research where visuals convey meaning beyond language, and psychological or cognitive tests that measure perception, memory, or reasoning with visual stimuli.

Design considerations include using clear, high-quality images and avoiding culturally biased content. Provide context or captions when needed, ensure proper licensing, and develop rubrics for scoring. Pilot testing helps establish reliability and validity and reveals ambiguities in interpretation.

Advantages include engaging respondents and reducing language demands, while challenges involve potential interpretation biases and inconsistent scoring. Mitigation strategies include rubric-based scoring, diverse piloting, and alignment with learning objectives to improve comparability across respondents.