bannere

Bannere are pieces of fabric, plastic, or other material that bear text, images, or symbols and are designed to be hung, carried, or displayed in public spaces. They are used for advertising, events, protests, celebrations, and ceremonial occasions. The term also covers digital banners used on websites and applications, which convey messages through graphic design and motion.

Historically, banners have played a ceremonial and symbolic role. In medieval Europe banners signified noble houses and military units, helping identify allies and signaling commands on the battlefield. In modern times banners have become common for branding and communication at public events and in commercial settings.

Physical banners vary in size, shape, and mounting method. Common materials include cloth, vinyl, and synthetic fabrics; outdoor banners are designed to resist weather and wind. Production methods include screen printing, dye-sublimation, and large-format digital printing. Design focuses on legibility, bold contrast, and concise messaging to be read at distance.

Digital banners are graphic advertisements displayed on websites and apps. They come in multiple formats and sizes, often with animation or interactivity. Online banners are typically delivered through advertising networks and tracked with metrics such as impressions, clicks, and conversions.

Legal and ethical considerations include permits for public display, trademark and copyright rights for imagery and logos, and compliance with advertising regulations, such as truthfulness and decency standards.

Banner usage spans political campaigns, sports and entertainment venues, retail environments, and public information campaigns. The distinction between banners as physical signs and banners as digital ads reflects broader changes in communication practices.