avid

Avid Technology, Inc., commonly known as Avid, is an American technology company that develops and sells software and hardware for professional media production, including audio, video, and notation workflows. The company is best known for Pro Tools, a digital audio workstation widely used in music recording, film and television post-production, and for Media Composer, a nonlinear video editing system widely used in film, television, and news environments.

Avid's product portfolio extends beyond editing and mixing to media management and collaboration. Key offerings include Sibelius, a music notation program, as well as storage and workflow platforms such as Avid NEXIS and the MediaCentral Platform, which provide centralized media storage, asset management, and collaborative tools for teams.

Throughout its history, Avid expanded its capabilities through acquisitions, integrating complementary technologies and expanding its presence in broadcast, film, and music markets. Notable developments include the incorporation of Digidesign technologies, which brought Pro Tools into the Avid lineup, along with other post-production and distribution tools from acquired companies. The company markets its products to professional editors, composers, engineers, and broadcasters and maintains a global customer base across studios, post houses, and media facilities.

Headquartered in the United States, Avid maintains a worldwide presence with offices, training, and support for users engaged in professional media production. The company continues to evolve toward software-centric workflows and cloud-enabled collaboration to meet industry demands.

See also: Pro Tools, Media Composer, Sibelius, Avid NEXIS, MediaCentral.