MediaCentral
MediaCentral is a media asset management and collaboration platform developed by Avid Technology. It provides a centralized repository and workflow orchestration for media production, enabling ingest, cataloging, search, review, and delivery of media assets across an organization.
Built around a scalable backend and modular apps, MediaCentral supports metadata management, rights management, versioning, and
Integrations include tight links with Avid editing systems such as Media Composer, as well as newsroom and
Security and governance features include role-based access control, audit logs, asset versioning, and retention policies to
Deployment options cover on-premises, hybrid, and cloud deployments, with scalable storage architectures and optional cloud-based services.
MediaCentral is widely used in broadcast, post-production, and enterprise media environments to streamline media operations, accelerate