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MediaCentral

MediaCentral is a media asset management and collaboration platform developed by Avid Technology. It provides a centralized repository and workflow orchestration for media production, enabling ingest, cataloging, search, review, and delivery of media assets across an organization.

Built around a scalable backend and modular apps, MediaCentral supports metadata management, rights management, versioning, and

Integrations include tight links with Avid editing systems such as Media Composer, as well as newsroom and

Security and governance features include role-based access control, audit logs, asset versioning, and retention policies to

Deployment options cover on-premises, hybrid, and cloud deployments, with scalable storage architectures and optional cloud-based services.

MediaCentral is widely used in broadcast, post-production, and enterprise media environments to streamline media operations, accelerate

audit
trails.
It
offers
a
web-based
user
interface
(MediaCentral
UX)
and,
in
some
offerings,
a
cloud-based
experience
(MediaCentral
|
Cloud
UX)
to
enable
browser
access
and
remote
collaboration.
other
production
tools.
The
platform
provides
ingest,
proxy
generation,
transcoding,
asset
search,
and
workflow
automation
via
a
built-in
workflow
engine,
along
with
annotations
and
review/approval
features.
support
compliance
and
governance.
collaboration,
and
improve
asset
reuse
across
departments.