autoristiili
Autoristiili is a Finnish term used to describe the visual and experiential language of automobile design. It is commonly translated as car styling or automotive styling and encompasses how a vehicle looks, feels, and communicates its brand and function. The concept covers exterior design elements such as silhouette, proportions, lines, surfaces, lighting signatures, and grille identity, as well as interior design, including layout, materials, color schemes, tactile quality, and ergonomic comfort. In practice, autoristiili also includes how a vehicle’s design supports aerodynamics, usability, and brand storytelling.
The term sits within the broader field of automotive design and design language. While the formal discipline
In Finland, autoristiili is discussed in relation to Finnish design philosophy, which emphasizes clarity, functionality, and