authenticitybut

Authenticitybut is a sociolinguistic term used to describe a discourse pattern in which a speaker foregrounds authenticity but immediately qualifies or undermines it with a caveat. The term blends authenticity with the coordinating conjunction but, signaling a tension between claimed sincerity and its conditionality. It is used in analyses of online communication, influencer rhetoric, and conversational discourse.

Origin and usage: The term arose in studies of digital culture and has been applied to social media posts and commentary that claim to be honest while acknowledging limitations. It is not a formal linguistic category but a descriptive label that captures a recurring rhetorical move in contemporary communication.

Structure and examples: A typical authenticitybut statement presents one or more clauses asserting honesty, followed by a but-prefaced caveat, hedge, or exception. Example: "I'm being completely honest, but I could be mistaken." The exact form may vary, with variations like "I’m not going to pretend this is easy, but..." or "This is the real me, but..."

Function and impact: The pattern can build credibility by appearing transparent, while the but functions as plausible deniability or a way to invite reader agreement without full commitment. It also reflects the paradox of pursuing authenticity in highly mediated environments and can influence audience trust and perceived sincerity.

Related topics include authenticity, performativity, hedging, and self-presentation.