asiakasäänen
Asiakasäänen, a Finnish term roughly translating to "customer voice," refers to the collection and analysis of feedback provided by customers regarding their experiences with a company's products, services, or overall brand. This feedback can be gathered through various channels, including surveys, reviews, social media monitoring, customer service interactions, and direct interviews. The primary goal of understanding and acting upon asiakasäänen is to improve customer satisfaction, enhance product development, refine service delivery, and ultimately foster customer loyalty.
Companies that actively listen to asiakasäänen can identify areas of strength and weakness in their operations.