asiakaslähtöisen
Asiakaslähtöinen, or customer-oriented, describes a business or organization that places customer needs and experiences at the core of its strategy, operations, and decision-making. The concept emphasizes understanding what customers value, designing products and services around those needs, and shaping processes to improve the overall customer journey. It contrasts with production- or product-centric approaches that focus primarily on internal capabilities or outputs.
Key elements of asiakaslähtöisyys include customer research and insight gathering, clear value propositions tailored to different
Common metrics used to assess asiakaslähtöisyyttä include customer satisfaction (CSAT), net promoter score (NPS), and customer
In practice, organizations pursue asiakaslähtöisyyttä by aligning strategy, processes, and culture with customer value, continuously measuring