asiakaskohtaisessa

asiakaskohtaisessa is the inessive singular form of the Finnish adjective asiakaskohtainen, meaning customer-specific or tailored to the customer. The word is a compound built from asiakas (customer) and kohtainen (pertaining to), and it is used to describe things that relate to or are designed for a particular customer or customer segment. As an inflected form it appears in phrases that specify the context, for example asiakaskohtaisessa viestinnässä, asiakaskohtaisessa palvelussa, or asiakaskohtaisessa räätälöinnissä.

In business and service design, asiakaskohtainen approaches emphasize personalization and customization based on customer needs, data, and feedback. The term is commonly found in marketing, customer service frameworks, product development, and software configuration where solutions are adapted rather than one-size-fits-all. It is often contrasted with terms such as asiakaslähtöinen (customer-oriented) and is closely related to personointi (personalization).

Usage notes: since asiakaskohtaisessa is a grammatical form, its ending changes with case and number; other forms include asiakaskohtaisen, asiakaskohtaiselle, and so on. The concept denotes contextual specificity to customers, rather than a generic, universal approach.