användarreskamning

Användarreskamning is a Swedish term that translates to "user journey mapping" or "customer journey mapping" in English. It is a visualization technique used to understand and represent the experience a person has when interacting with a product, service, or system. The primary goal of användarreskamning is to gain empathy with the user and identify their needs, motivations, pain points, and emotions at each stage of their interaction.

The process typically involves defining a specific user persona or target audience and then mapping out all the steps they take, from initial awareness and consideration through to purchase, usage, and even potential disengagement or advocacy. Each step is often accompanied by details about the user's actions, thoughts, feelings, and the touchpoints they encounter. These touchpoints can include websites, mobile apps, physical stores, customer service interactions, and more.

By creating a visual representation of the user's journey, organizations can better understand their users' perspectives. This understanding helps in identifying areas for improvement, optimizing user experience, designing more effective solutions, and ultimately meeting user needs more effectively. Användarreskamning is a valuable tool in user-centered design, product development, marketing, and service design, promoting a deeper understanding of the customer.