annonsartikel
Annonsartikel is a Swedish term that translates literally to “advertised article” or “feature article.” It refers to a content piece that is created to promote a product, service, or brand, typically published on websites, news outlets, and other media platforms. The primary purpose of an annonsartikel is to inform an audience while embedding marketing objectives within a narrative format.
The structure of an annonsartikel closely resembles that of an editorial or news feature. It usually begins
Because annonsartiklar blend promotional content with journalistic style, they must adhere to editorial standards such as
Examples of annonsartiklar can be found in automotive magazines featuring new car models, tech portals showcasing