alateadlik
Alateadlik is an Estonian term used to refer to the subconscious or unconscious aspects of cognitive processing—mental activity that occurs outside the scope of immediate conscious awareness. The word combines ala- meaning “under” or “below” with teadlik, which means “conscious” or “aware.” In psychology and everyday speech, alateadlik describes processes that influence thoughts, feelings, and behavior without entering conscious focus.
These alateadlik processes include automatic perceptions, implicit memory, heuristics, and affective associations. They can shape preferences,
In the history of psychology, alateadlik has carried different connotations. In Freudian theory, the unconscious housed
Methods used to study alateadlik include experiments on priming and implicit memory, subliminal perception techniques, and