airingopening
An airing opening, or opening sequence, is the opening portion of a television program as it is broadcast in its original airing. It typically includes a theme song or instrumental, animation that introduces main characters and setting, and title or network branding. The purpose is to establish mood and brand identity and to signal the start of the episode.
On many programs, the airing opening is distinct from the end credits and may be edited for
Regional and platform differences can also affect the airing opening. Streaming platforms may replace the original
From a production standpoint, the airing opening is planned during the show's pre-production phase and may be