aimsetting
Aimsetting is the process of defining aims or desired outcomes for a project, program, or activity. It establishes direction, informs planning, and provides a basis for evaluating success.
Aims are typically broad and aspirational, while goals or objectives are concrete, measurable targets. Effective aimsetting
The process commonly includes clarifying purpose, consulting stakeholders, drafting concise aim statements, refining them through feedback,
SMART is a widely used framework to evaluate aims: they should be Specific, Measurable, Achievable, Relevant,
Aims can be strategic (long-term, organization-wide) or operational (shorter-term, specific tasks). They occur across sectors such
Common challenges include vague language, misalignment with values, unachievable targets, and lack of accountability. Best practices