agensi

Agensi is a term in Malay and Indonesian that denotes an organization that acts for others or provides services on a contractual basis. An agensi may be a private company, a public body, or a nonprofit organization. The core idea is that the agensi carries out tasks on behalf of clients, rather than performing them as part of the client’s own operations.

Agensi covers a wide range of sectors, including commercial and public services. Marketing and advertising agencies plan campaigns, create content, and manage media buying. Travel agencies arrange transportation and itineraries. Recruitment agencies connect job seekers with employers. News agencies collect, verify, and distribute information to media outlets. Talent agencies represent performers such as actors, musicians, or models. Public relations and consultancy agencies manage communications and strategy for clients.

Operations typically occur under contractual agreements or ongoing retainers. Agencies provide specialized expertise, access to networks, and scalability that clients may lack internally. They are often organized into teams with roles in account management, creative work, research, and operations. Depending on the jurisdiction, agensi may be subject to licensing, professional standards, or regulatory oversight.

In usage, the word is borrowed from the English “agency” and is common across Malay-speaking regions. In government contexts, agensi kerajaan refers to a government agency, a defined body with a mandate and public responsibilities.

See also: agency, agensi berita, agensi pelancongan, agensi pekerjaan.