activetarget

Activetarget (often written as activetarget or ActiveTarget) is a term used across several disciplines to describe systems and methods that continually identify, locate, and prioritize objects or goals for engagement, interaction, or analysis. There is no single universal definition; meaning varies by domain.

In marketing and advertising, active targeting refers to techniques that infer user interests and tailor content in real time. This typically combines data from first- and third-party sources, real-time bidding, and measurement of engagement. Proponents argue it improves relevance and conversion, while critics cite privacy concerns and the risk of over-targeting.

In robotics and computer vision, active target tracking describes the process of detecting a moving target and maintaining a track using sensors such as cameras, LiDAR, or radar. The pipeline usually includes detection, data association, state estimation (often via a Kalman filter or similar), sensor fusion, and a closed-loop controller to adjust actuators or camera pose to keep the target centered.

In defense and surveillance contexts, activated targeting may refer to systems or procedures that prioritize threats based on factors like proximity, trajectory, and identified importance, often incorporating decision logic and safety rules.