Zielverfälschung

Zielverfälschung, often translated as "goal distortion" or "objective falsification," is a concept used in various fields, particularly in management and organizational theory, to describe a situation where the original objectives of a process or organization are subtly altered or replaced by others, often for pragmatic or self-serving reasons. This can occur when the original goals become difficult to achieve, unpopular, or when new, more easily attainable, or personally beneficial objectives emerge.

The phenomenon can manifest in several ways. For instance, an organization might shift its focus from long-term product innovation to short-term profit maximization if the latter is easier to measure and reward. Similarly, in a bureaucratic setting, the pursuit of process efficiency might become an end in itself, overshadowing the original service delivery goal. This shift is often gradual and may not be consciously perceived by those involved.

Key drivers for Zielverfälschung include the pressure to show results, the difficulty in measuring complex or abstract goals, and the alignment of individual incentives with simpler, more tangible metrics. While sometimes a necessary adaptation to changing circumstances, unchecked Zielverfälschung can lead to a loss of organizational purpose and a disconnect from the intended mission. Identifying and addressing objective distortion is crucial for maintaining focus and ensuring that an organization's efforts remain aligned with its fundamental purpose.