Zeroclick

Zeroclick is a term that appears in discussions of information technology and digital media. It is used in several contexts to denote situations where actions or results occur without a user having to perform a click or explicit interaction. The meaning varies by domain, and the term may be written zeroclick or ZeroClick in branding.

In information retrieval and user interfaces, zeroclick refers to mechanisms that present answers, previews, or actions directly in the interface, without requiring the user to navigate to a separate page. Examples include knowledge panels, featured snippets, and inline results in search engines or apps. Proponents argue it speeds up access to information; critics note it can reduce site discovery, skew analytics, and raise concerns about data provenance and transparency.

In cybersecurity, zeroclick describes vulnerabilities or attacks that do not require any user interaction. For example, a zero-click exploit can compromise a device through a malformed message or remote trigger. This category highlights the importance of secure-by-design software, prompt patching, and robust quarantine of inbound data.

In branding and product naming, zeroclick is used by various companies for software, services, or security products to imply effortless interaction or passive protection. The ambiguity of the term means contexts are often clarified by accompanying descriptors such as "zero-click information," "zero-click attack," or "ZeroClick security product."

As a growing umbrella term, zeroclick continues to evolve with changes in search design, privacy expectations, and security practices.