Yritystuissa

Yritystuissa is a Finnish term used in business discourse to describe the ecosystem and practices within an established company that aim to create new business opportunities from within, rather than through external startups. The concept appears in discussions of intrapreneurship, corporate entrepreneurship, and internal venture activities, and is used as a shorthand in journalism, academic writing, and corporate communications to refer to a set of mechanisms intended to foster internal innovation.

The term is formed from the Finnish word for company or business, rytius, and a locative or experiential element, reflecting its meaning as “in the company.” While not an official technical term, it has gained circulation in Finland as a way to discuss how large organizations cultivate new ideas without leaving their core structure.

Yritystuissa encompasses a range of practices, including internal incubators and accelerators, corporate venture funds, and structured programs that encourage employees to develop and test new ideas within the company. Activities often involve cross-functional teams, formalized evaluation processes, time and resources allocated for experimentation, and mentorship from senior leadership. The emphasis is typically on leveraging existing customer relationships, brand, and industry knowledge to accelerate learning and potential new revenue streams.

Implementation often features dedicated funding for internal projects, governance mechanisms that allow pilots to run outside the immediate core business for limited periods, and metrics that balance strategic fit with learning outcomes. Success factors commonly cited include leadership support, a culture that fosters psychological safety, and clear criteria for scaling successful pilots.

Impact and criticism are mixed. Proponents argue that such programs can speed up innovation, improve talent retention, and diversify revenue. Critics caution against governance bottlenecks, internal politics, and the risk of diluting focus from core operations. See also intrapreneurship, corporate venture capital, corporate incubator, spin-off.