Yleisörelated
Yleisörelated is a term used in media studies and marketing to describe a set of practices, theories, and research that center the audience as an active participant in the cycle of media production, distribution, and reception. The word is formed from the Finnish yleisö, meaning audience, combined with the English word related, and has been used since the early 2020s to frame audience-centered strategies in both Finland and international contexts.
The concept encompasses audience analytics, segmentation, participatory culture, co-creation, and audience development. It covers a range
Applications of yleisörelated include shaping programming and scheduling, personalizing recommendations on streaming platforms, designing participatory events,
Critics caution that a strong focus on engagement metrics can raise privacy and consent concerns, risk manipulative