Yksikköpohjaisuus

Yksikköpohjaisuus, also known as unit-based pricing or item-level pricing, is a pricing strategy where the cost of a product or service is determined by the individual units or components that make it up. This approach contrasts with traditional methods that might price an entire package or service as a single entity.

In practice, yksikköpohjaisuus involves breaking down a larger offering into its constituent parts and assigning a price to each part. For example, a software service might be priced based on the number of users, the amount of data stored, or the specific features utilized, rather than a flat monthly fee. Similarly, a construction project could be priced by the square meter of buildable area, the number of windows, or the type of materials used.

This pricing model offers transparency to the customer, as they can see exactly what they are paying for and can often customize their purchase to fit their specific needs and budget. It can also benefit the provider by allowing for more precise cost allocation and potentially capturing more revenue from customers who require a greater quantity or more advanced features. However, implementing yksikköpohjaisuus can be complex, requiring detailed tracking and management of numerous individual units. It may also lead to unpredictable total costs for the customer if not clearly communicated upfront.