Xfinity

Xfinity is the consumer-facing brand of Comcast for its broadband, video, voice, and wireless services in the United States. The brand encompasses residential and small-business offerings delivered over Comcast's cable network and, for wireless, on partner networks. Xfinity services are accessed through the Xfinity website, apps, and stores.

Core products include Xfinity Internet, Xfinity TV, Xfinity Voice, and Xfinity Mobile. Xfinity Internet provides home broadband with various speed tiers; Xfinity TV combines digital cable with on-demand and streaming via the Xfinity Stream app; Xfinity Voice offers VoIP telephone service; Xfinity Mobile operates as a mobile virtual network operator. Additionally, Xfinity Home provides home security and automation, and Xfinity xFi manages home Wi-Fi.

Xfinity originated as a branding strategy in 2010 to unify Comcast's consumer services under a single name. Since then, it has expanded to include mobile service and smart-home offerings, while maintaining traditional cable and internet products. The Xfinity brand is used in marketing and retail channels across Comcast's markets.

Comcast designs Xfinity products primarily for the U.S. market, with service territories overlapping Comcast's regional footprint. The brand emphasizes bundles and integrated home services. Data caps and pricing changes have attracted scrutiny, and customer-service experiences have been a subject of ongoing reporting and consumer feedback.

Xfinity competes with other major providers in the telecommunications and media landscape. It remains a central component of Comcast's consumer strategy, combining broadband, cable, wireless, and smart-home services under a single brand in numerous markets.