VollsortimentEinzelhändler

Vollsortiment is a German term that translates to "full range" or "complete assortment." In a retail context, a Vollsortiment store is one that offers a comprehensive selection of goods across a wide variety of categories. This stands in contrast to specialized stores that focus on a narrow range of products, such as a shoe store or a bookstore.

Supermarkets and hypermarkets are classic examples of Vollsortiment retailers. They typically stock groceries, including fresh produce, meats, dairy, and pantry staples, alongside household goods, toiletries, cleaning supplies, and often clothing, electronics, and seasonal items. The aim is to allow customers to complete most of their shopping needs in a single location.

The concept of Vollsortiment is driven by customer convenience. By providing a broad selection, these stores aim to attract a large customer base by saving them time and effort. However, maintaining such a wide variety requires significant logistical capabilities, including extensive inventory management and diverse supplier relationships. The profitability of a Vollsortiment store often relies on high sales volumes across its many product lines. In some instances, the term can also be applied to wholesalers or distributors that supply a full range of products to other businesses.