Viestintäkäsikirjat

Viestintäkäsikirjat, literally “communication handbooks”, are structured guides that outline the protocols, styles and objectives of communication within an organization or a specific project. They serve to standardise messaging, ensuring consistency, clarity and compliance with legal or brand requirements. Typically, a viestintäkäsikirja includes sections on target audiences, tone of voice, key messages, media guidelines, crisis communication procedures and approval processes. The handbook may also provide templates for common communication formats such as press releases, social‑media posts, internal newsletters and stakeholder reports.

The primary goal of a viestintäkäsikirja is to align all communicators—whether they are public‑relations staff, marketing teams or field operatives—around a shared set of principles. By doing so, organisations minimise the risk of contradictory or inaccurate information being released. In addition, the handbook often incorporates measurable performance indicators and feedback mechanisms that allow stakeholders to assess the effectiveness of communication activities over time.

Viestintäkäsikirjat are commonly used in public‑sector bodies, universities, large enterprises and NGOs. Because each sector faces different regulatory or reputational risks, handbooks are tailored accordingly. For example, health authorities develop strict guidelines for dissemination of medical data, while corporate handbooks focus on brand safeguarding and investor relations.

Maintenance of a viestintäkäsikirja is usually entrusted to a communications manager or a dedicated team. Regular reviews—often annually—ensure that evolving technologies, media landscapes and organisational priorities are reflected. The handbook may be disseminated in both digital and printed formats, and training sessions or workshops are often offered to refresh staff understanding.

In summary, viestintäkäsikirjat provide a coherent framework that enhances the quality, reliability and impact of communications while supporting organisational objectives and stakeholder trust.