Viestineet
Viestineet is a relatively new concept in the field of digital communication and information dissemination. It refers to the strategic use of digital channels, often involving multiple interconnected platforms, to convey a specific message or narrative. The term itself is a portmanteau, combining "viesti" (Finnish for message) and "net" (referring to the internet).
The core idea behind viestineet is to create a ripple effect, where a message is not just
Viestineet strategies often aim to build a narrative over time, rather than delivering a single, static piece