Verticais

Verticais is the plural form of vertical in Portuguese. Used as an adjective, vertical describes something oriented along a up–down axis or perpendicular to the horizontal. It can also function as a noun in certain contexts, referring to vertical lines or elements when the plural is required (for example, linhas verticais).

In geometry and design, linhas verticais run parallel to the y-axis, and the term is commonly applied to structures or features that align with the vertical direction. In architecture and construction, estruturas verticais such as colunas and pilares provide support and define vertical rhythm in a building.

In business and marketing, verticais is a common term for market verticals—industry segments or groups of customers with similar needs. Examples include verticais de saúde, finanças, educação, varejo, telecom e manufatura. Companies often organize sales, marketing and product development around verticais to tailor offerings and measure performance.

Other contexts include agricultura vertical, referring to farming using stacked layers, often in controlled environments, and integração vertical, describing control or coordination along a supply chain. The term is widely understood in Portuguese-speaking markets, especially in Brazil and Portugal.

Etymology: verticais derives from Latin verticalis, with the plural form adapted to Portuguese. The singular form is vertical, and verticais is used for feminine and masculine nouns in the plural.