VaynerX

VaynerX is a privately held holding company founded by Gary Vaynerchuk that oversees a network of media and marketing brands. Based in New York City, it functions as the parent company for several operating units engaged in advertising, branding, content creation, and consulting. VaynerX is known for a portfolio built around digital‑first marketing, influencer partnerships, and direct‑to‑consumer strategies.

The principal subsidiaries include VaynerMedia, a full‑service advertising agency; The Sasha Group, which provides marketing and growth advisory services for small and midsize businesses; Gallery Media Group, a digital media company that operates lifestyle brands such as PureWow and One37pm; and VaynerProductions, a production studio focused on branded content. The company also pursues technology investments and data‑driven marketing tools as part of its ecosystem.

History and structure: VaynerX was established in the mid‑2010s to consolidate Gary Vaynerchuk’s expanding portfolio and to encourage collaboration across agencies and media properties. The holding company emphasizes cross‑unit collaboration, first‑hand consumer insight, and an omnichannel approach to marketing.

Leadership: Gary Vaynerchuk serves as chairman and chief executive, with a leadership team overseeing the activities of its subsidiaries.

See also: Gary Vaynerchuk; VaynerMedia; Gallery Media Group; The Sasha Group.