Vaynerchuk

Vaynerchuk, Gary Vaynerchuk (born October 14, 1975) is an American entrepreneur, author, and internet personality known for building a family wine business into a large e-commerce operation and for founding media company VaynerMedia and its holding company, VaynerX.

Born in the Byelorussian Soviet Socialist Republic (present-day Belarus), he immigrated to the United States as a child and grew up in New Jersey. He helped expand the family liquor store into Wine Library and launched Wine Library TV (2006–2009), a daily video blog that popularized personal branding and video content in marketing.

In 2009 he co-founded VaynerMedia with his brother AJ; the agency specializes in social media marketing and content strategy. VaynerX serves as the broader holding company that oversees VaynerMedia and related ventures. Through these enterprises, Vaynerchuk has advised brands on digital marketing, consumer engagement, and the strategic use of social platforms.

As an author and speaker, he has published Crush It! (2009), The Thank You Economy (2011), Jab, Jab, Jab, Right Hook (2013), and AskGaryVee (2016). He hosts The GaryVee Audio Experience, a podcast and talk-show format he distributes across platforms, and maintains an active social media presence focused on entrepreneurship and brand-building.

Vaynerchuk is widely regarded as a leading figure in modern digital marketing and personal branding. His work emphasizes practical guidance on content creation and audience development, though some critics describe his style as aggressive.