PureWow

PureWow is a digital media company that focuses on creating engaging lifestyle content for its primarily female audience. Founded in 2011 by Ryan Duzan, the company produces articles, videos, and social media content on various topics such as beauty, fashion, wellness, and culture.

PureWow's content is characterized by its concise and informative style, often presented in a witty and approachable manner. The site features a range of sections, including purity (lifestyle features), beauty, fashion, etc. The brand has expanded its reach through a range of digital platforms, including email newsletters, social media, and video content.

In addition to its editorial content, PureWow has also launched several product and shopping features, including a commerce section where users can purchase products directly through the site. The company has also introduced branded partnerships to expand its revenue through sponsored content.

PureWow has reported significant growth, with its web traffic exceeding 20 million unique visitors each month. The company has also expanded its presence through partnerships with various brands and companies. PureWow's most recent funding was obtained in an investment round in 2017 that reportedly valued the company at over 20 million dollars.

PureWow's popularity has led to recognition from various media outlets, including Forbes and Digiday. The brand has also become known for its creative approach to storytelling, with content that combines pop culture with lighthearted commentary.