Väripsykologia
Väripsykologia, also known as color psychology, is a field that studies how colors affect human behavior, mood, and perception. It explores the emotional and psychological responses that different hues can evoke. While often considered a pseudoscience, the principles of color psychology are widely applied in marketing, design, and therapy.
Different colors are associated with a range of emotional states and symbolic meanings, though these can vary
The application of color psychology is prevalent in branding and advertising, where companies use specific colors