UTZ

UTZ was a certification program for sustainable agriculture, primarily focused on coffee, cocoa, tea, and bananas. Founded in 2002 in Guatemala, its mission was to promote better farming practices, improve livelihoods for farmers, and protect the environment. The UTZ label indicated that the products were sourced from farms that adhered to the UTZ Code of Conduct, which covered areas like responsible farming techniques, safe working conditions, and care for the environment.

The organization worked with farmers to implement sustainable practices, offering training and support. UTZ's approach was to create a traceable supply chain, allowing consumers to make informed choices about the origin and production methods of their food. Over time, UTZ grew significantly, becoming one of the largest sustainable agriculture certification programs in the world.

In 2020, UTZ merged with the Rainforest Alliance. The combined organization continues the work of both legacy programs under the new Rainforest Alliance brand. This merger aimed to create a more unified and impactful approach to sustainability in agriculture, leveraging the strengths of both organizations. While the UTZ name is no longer used as a standalone certification, its principles and legacy are carried forward by the integrated Rainforest Alliance.