Typerich

Typerich is a term used in design and typography to describe text that employs rich typographic treatment to convey tone, emphasis, and information beyond the words themselves. It refers to content where typography—such as multiple typefaces, varying weights and sizes, kerning, color, and layout—plays a central communicative role rather than merely supporting the text's content. The term is not widely standardized in major style guides and is primarily found in design discourse, branding, and user interface contexts.

Characteristics include a strong typographic hierarchy, the use of display or web fonts, deliberate pairing of fonts with contrasting personalities, and typographic effects such as ligatures, caps, and color cues. Typerich typically aims to create visual interest, brand voice, or navigational cues on screens and in marketing materials, while maintaining legibility and accessibility where possible.

Applications include website home pages, editorial layouts, advertising graphics, and app interfaces where typography drives feel and identity. Critics warn that excessive typographic richness can reduce readability, increase cognitive load, complicate internationalization, and impact performance, especially on lower-bandwidth devices.

Because typerich is a contemporary neologism rather than a formal term, its meaning can vary by project and designer; it is used most often in discussions of brand typography and digital media design.