Tuotedatan

Tuotedatan refers to the structured information that describes products and their attributes, used across retail, manufacturing, and logistics. It encompasses identifiers, descriptions, specifications, visuals, pricing, availability, and provenance. Effective tuotedatan enables accurate product discovery, comparison, procurement, and fulfillment, and supports strategic activities such as catalog management and market compliance.

Core elements usually include unique product identifiers (for example GTINs and UPCs), names, descriptions, brands, categories, variants, and attributes such as dimensions, weight, color, material, origin, and certifications. Media assets (images, videos) and logistical data (stock-keeping units, barcodes, unit of measure) may also be part of the data set. Standards used to structure tuotedatan include GS1 identifiers and attributes, schema.org product markup for web pages, and industry-specific schemas. Data is often stored in Product Information Management (PIM) systems, ERP integrations, or data lakes, and is shared through APIs, feeds, or catalogs.

Quality and governance are central concerns. Data quality objectives focus on completeness, accuracy, consistency, timeliness, and deduplication. Governance assigns ownership, stewardship, and workflows for enrichment, validation, and multilingual localization. Taxonomies and controlled vocabularies aid consistency across platforms and markets.

Tuotedatan supports a range of applications, including product search and faceted navigation, price and availability displays, localization for different regions, marketplace and channel integration, and analytics on catalog performance. It intersects with related disciplines such as Product Information Management (PIM), master data management (MDM), and data governance.

Because tuotedatan spans multiple business units and systems, interoperability and data quality are ongoing challenges. Organizations invest in data cleansing, source-of-truth governance, and automated synchronization to maintain reliable product catalogs.