Traustrúverðugleiki
Traustrúverðugleiki is a concept used in information governance, organizational studies, and communication to describe the perceived trustworthiness of information, claims, or agents. The word combines traust (trust) and trúverðugleiki (credibility), reflecting how trust and credibility interact to influence acceptance and decision‑making.
Traustrúverðugleiki denotes the overall assessment by an audience of how trustworthy something is, taking into account
- Reliability and consistency: stable quality of information or behavior over time
- Transparency and openness: clarity about sources, methods, limitations, and uncertainties
- Competence and expertise: demonstrated ability and appropriate qualifications
- Honesty and integrity: alignment between stated claims and actual practices
- Accountability and traceability: responsibility and auditability of actions
- Benevolence or stakeholder alignment: perceived concern for others’ interests
- Surveys and psychometric scales assessing perceived trust and credibility
- Behavioral indicators such as adoption of recommendations or continued use
- Audit trails, explainability, and verifiability of information or algorithms
- Experimental or quasi-experimental studies to test causal effects on decisions
Used in online platforms, e-commerce, and consumer reviews to gauge user trust; in AI and data governance
Traustrúverðugleiki is context-dependent and culturally variable; it can be manipulated through misinformation or astroturfing, and cross-domain
Trust, credibility, information quality, trustworthiness, transparency.