Tootejälgimist

Tootejälgimist is a sales promotion method used in Estonia, although its use may be limited to that country. The term roughly translates to "product tracking" or "product following" from Estonian.

This strategy is typically adopted by retailers or distributors when they want to ensure that a specific product is sold efficiently and effectively. Once a customer places an order for a product that is in high demand, the seller will keep a close eye on the stock and notify the customer or their sales personnel as soon as the product becomes available in the warehouse.

The ultimate goal of tootejälgimist is to reduce stockouts, which may minimize the loss of sales and customer dissatisfaction due to unavailability of products. By implementing this strategy, sellers can quickly notify customers when their preferred product is back in stock, making it easier for them to complete their purchase.

Tootejälgimist can be a helpful tool for consumers looking to purchase hard-to-find or seasonal items, as they can receive timely updates on the availability of their desired product. This strategy also benefits retailers by avoiding lost sales and improving inventory management.

It is worth noting that the effectiveness of tootejälgimist relies on the timely and transparent communication between the customer and the seller, making the sales process smoother and more efficient. This method is often used in retail sales and may be adapted according to the business and market conditions.