Tobii

Tobii AB is a Swedish technology company that specializes in eye-tracking technology and related software. The company develops hardware and software that determine where a person is looking by tracking eye movements, primarily using near-infrared illumination and image analysis. Tobii serves multiple markets, including research, assistive technology, gaming and consumer electronics, and automotive applications. Its product lines include Tobii Pro for researchers, Tobii Dynavox for assistive communication devices, and various consumer integrations through partnerships with device manufacturers.

History and organization: Founded in Sweden in 2001, Tobii has grown into a global company with offices and partners around the world. It is publicly listed on Nasdaq Stockholm under the ticker TOBI. Over the years, Tobii has expanded its portfolio through internal development, collaborations, and acquisitions to broaden the reach of eye-tracking technology into new markets.

Technology: Eye tracking relies on detecting pupil position and corneal reflections from infrared light to compute gaze coordinates. Tobii provides hardware like eye trackers and software development kits that enable researchers and developers to design studies, collect gaze data, and analyze attention and intention. The company emphasizes privacy and data handling in research and commercial deployments.

Applications: In research settings, Tobii Pro systems are used to study perception, attention, and decision-making. In assistive technology, Tobii Dynavox devices enable control by eye gaze for individuals with limited motor function. In consumer electronics and automotive sectors, eye tracking supports hands-free interfaces, user monitoring, and immersive experiences in gaming, VR/AR, and vehicle cabins.