Tilavuusosuudella

Tilavuusosuudella, a Finnish term, translates to "volume share" or "market share by volume" in English. It refers to the proportion of the total market volume that a particular product, company, or brand holds. This metric is calculated by dividing the quantity of goods sold by a specific entity by the total quantity of goods sold in the entire market.

For example, if a company sells 10,000 units of a beverage and the total market for that beverage is 100,000 units, the company's tilavuusosuudella is 10%. This contrasts with value share, which is calculated based on the monetary value of sales rather than the number of units.

Tilavuusosuudella is a key performance indicator used in business and economics to assess a company's competitiveness and market position. A higher tilavuusosuudella generally indicates a stronger market presence and potentially greater influence over pricing and distribution channels. It is particularly relevant in industries where product differentiation is low or where pricing is a primary competitive factor.

Tracking tilavuusosuudella over time allows businesses to monitor their growth or decline relative to competitors. It can also inform strategic decisions regarding production, marketing, and sales efforts. For consumers, a high tilavuusosuudella might suggest a popular and widely available product.