Thingcontent

Thingcontent is a term used in information architecture and digital content strategy to describe content that documents physical objects across digital channels. It encompasses product descriptions, catalog records, museum object entries, manuals, and related media assets that portray tangible items. The aim is to provide clear, consistent, and searchable information to help users identify, compare, and understand objects.

Structurally, thingcontent relies on structured data and metadata fields. Typical attributes include name, description, category, material, dimensions, weight, origin or manufacturer, identifiers such as SKU or catalog number, availability, pricing, and media like images, diagrams, and videos. Provenance, usage notes, safety information, and related items are commonly included. Many implementations adopt standards such as schema.org Product or Thing, Dublin Core, or tailored schemas, often expressed in JSON-LD or XML.

Creation and governance: thingcontent is produced by manufacturers, retailers, museums, libraries, and other custodians of object records. Editorial workflows ensure accuracy, consistency, and timeliness, with roles for subject-matter experts, editors, and localization staff. Quality control focuses on metadata completeness, image quality, accessibility, and compliance with licensing and privacy rules. Content is typically reused across web pages, catalogs, apps, and kiosks, requiring robust data modeling and version control.

Distribution and interoperability: thingcontent emphasizes machine-readable data and shared vocabularies to enable search, indexing, and cross-channel syndication. Persistent identifiers, clean URLs, and accessible media formats facilitate reuse and discovery.

Relation to broader concepts: thingcontent is object-centric data and media rather than narrative content. It overlaps with product content, museum informatics, and digital asset management, and supports tasks such as comparison, ordering, education, and research.