Termékelnyöket

Termékelnyöket is a Hungarian neologism used in product management and marketing to describe the “elbows” of a product portfolio—the turning points where a portfolio bends to address different customer segments or use cases. The term is not part of a formal framework and is encountered primarily in sector-specific discussions, blogs, and some corporate glossaries.

Origin and meaning: The word combines termék (product) and nyök (elbow) with the plural suffix -öket, employed metaphorically to signify points of branching or reconfiguration within a lineup.

Definition and scope: Termékelnyöket refers to the strategic structure of a product portfolio, including the creation and alignment of variants, configurations, add-ons, and pricing tiers. It describes how a company arranges its products so that each branch serves a distinct need while maintaining overall coherence and minimizing internal competition.

Usage and examples: In practice, discussing termékelnyöket might involve decisions about when to offer a base model, a mid-range variant, and a premium version; how optional features are packaged; and how packaging and messaging differentiate branches. For example, an electronics brand may offer standard, pro, and eco variants; software may be sold as personal, professional, and enterprise licenses.

Notes: The term is informal and not widely standardized; it should be used with audience awareness to avoid jargon. It highlights portfolio design as a continuous act of branching rather than a single product decision.

See also: product portfolio, product line, platform strategy, modular design, mass customization.