System1

System1 is a technology company that provides a platform for user acquisition and advertising. Founded in 2007, the company has evolved to offer a range of services aimed at helping businesses connect with potential customers online. Its core offering is a proprietary technology that analyzes user behavior and intent to deliver relevant advertisements and content.

The platform works by collecting data from various sources, including its own network of websites and partner properties. This data is then processed through machine learning algorithms to understand user interests and predict their likelihood to engage with specific offers. System1 utilizes this information to facilitate targeted advertising campaigns across display, video, and native formats.

Beyond advertising, System1 also focuses on content creation and audience engagement. The company operates a portfolio of digital media properties that generate content across diverse categories, which in turn provides opportunities for user acquisition and monetization. This integrated approach allows System1 to control more of the user journey, from initial engagement to conversion. Their business model centers on performance-based advertising, where clients pay for desired actions, such as leads or sales.