Sulwhasoos

Sulwhasoo is a South Korean luxury skincare brand. It was founded in 1997 by Amorepacific Corporation. The brand's philosophy is rooted in traditional Korean herbal medicine, known as Hanbang. Sulwhasoo products are formulated with a blend of carefully selected Korean herbal ingredients, often including ginseng, licorice, and peony.

The brand's name is derived from the Korean word for snowflower, a rare and precious flower that blooms in the harsh winter. This symbolizes the brand's commitment to purity and resilience. Sulwhasoo is known for its focus on holistic beauty, aiming to restore the skin's natural balance and vitality. Their product lines cater to various skin concerns, including anti-aging, hydration, and brightening.

Key ingredients prominently featured in Sulwhasoo formulations include JAUM Balancing Complex™, a proprietary blend of five key Korean herbs. The brand emphasizes research and development, often collaborating with academic institutions to study the efficacy of its herbal ingredients. Sulwhasoo products are available globally through department stores, duty-free shops, and their own online platforms. The brand has achieved significant international recognition for its efficacy and luxurious experience.