Sulwhasoo

Sulwhasoo is a South Korean skincare brand that was founded in 1983 by Lee Eun-ju. The name "Sulwhasoo" is derived from the Korean words "Sul," meaning "beautiful," and "Wha," meaning "moon." The brand is known for its innovative skincare products and has gained a significant following in both South Korea and internationally.

Sulwhasoo's product line includes a wide range of skincare items, such as cleansers, toners, essences, serums, and moisturizers. The brand is particularly renowned for its BB creams, which are designed to provide a natural, dewy finish while offering sun protection and hydration. Sulwhasoo also offers makeup products, including foundations, concealers, and lipsticks, which are known for their lightweight formulas and vibrant colors.

The brand's commitment to innovation is evident in its use of advanced technologies and ingredients. Sulwhasoo has developed its own patented formulas, such as the "Hyaluronic Acid Complex" and the "Aqua Bomb" technology, which are designed to deliver intense hydration and plumping effects. The brand also places a strong emphasis on sustainability, using eco-friendly packaging and sourcing ingredients responsibly.

Sulwhasoo has a strong presence in the beauty industry, with products available in department stores, duty-free shops, and online retailers worldwide. The brand has also been featured in various beauty and lifestyle publications, further solidifying its reputation as a leading skincare and makeup brand.