Amorepacific

Amorepacific is a South Korean beauty and cosmetics conglomerate. Founded in 1945 by Suh Sung-whan, the company has grown to become one of the largest in the global beauty industry. Amorepacific operates a diverse portfolio of over 20 brands, catering to various market segments and product categories, including skincare, makeup, haircare, and personal care.

The company is particularly known for its pioneering role in popularizing Korean beauty, often referred to as K-beauty, on the international stage. Amorepacific's brands like Sulwhasoo, Laneige, Innisfree, Etude House, and Mamonde have achieved significant global recognition. Sulwhasoo, a luxury brand, focuses on traditional Korean herbal ingredients, while Laneige is known for its focus on hydration. Innisfree emphasizes natural ingredients sourced from Jeju Island, and Etude House targets a younger demographic with its playful and trendy products.

Amorepacific places a strong emphasis on research and development, investing heavily in scientific innovation to create advanced skincare formulations. The company's commitment to sustainability and ethical sourcing is also a key aspect of its corporate philosophy. With a significant presence in Asia, North America, and Europe, Amorepacific continues to expand its global reach through a combination of direct sales, retail partnerships, and e-commerce. Its long-standing history and continuous innovation have cemented its position as a major player in the beauty world.