Amorepacifics

Amorepacifics is a South Korean beauty conglomerate, established in 1945. It is one of the largest cosmetics companies in the country and has a significant global presence. The company is known for its extensive portfolio of brands, which span various skincare, makeup, and personal care categories. These brands often incorporate traditional Korean ingredients and philosophies into their product development.

The company's origins trace back to Seo Sung-whan, who started the business by selling hair oil and then expanded into cosmetics. Amorepacifics has grown through a combination of organic development and strategic acquisitions. It is publicly traded on the Korea Exchange.

Amorepacifics is recognized for its research and development efforts, focusing on innovation in beauty technology and ingredients. The company has a strong commitment to sustainability and ethical sourcing practices. Its brands are distributed through a wide range of channels, including department stores, duty-free shops, online platforms, and its own retail outlets. Key brands under the Amorepacifics umbrella include Sulwhasoo, Laneige, Innisfree, Etude House, and Mamonde, among many others. The company's success is often attributed to its ability to cater to diverse consumer needs and preferences within the dynamic beauty market.