Startsite

Startsite is a term used in web design to denote the initial entry point of a website, typically the homepage or a dedicated landing page that greets visitors and establishes the site's purpose. The startsite serves as the primary navigational hub and is often the first screen users see when arriving from search, ads, or external links. While the terms homepage and landing page can overlap, startsite relations emphasize the page’s role in presenting a clear value proposition and guiding users toward specific actions.

Common elements include a branding area, a prominent hero or above-the-fold section, a concise value statement, and a primary call to action. Secondary navigation, search functionality, showcases of key features or products, social proof, and a footer with contact information are also typical.

Design goals focus on clarity, speed, and accessibility. A startsite should communicate the site's purpose within a few seconds, use legible typography and adequate contrast, and be usable on mobile devices. Visual hierarchy, concise copy, and well-placed CTAs help improve engagement and conversion.

There are variations: multi-page startsites maintain global navigation to multiple sections, while single-page or landing-page startsites emphasize a linear experience with anchored sections and targeted conversions. In practice, organizations test different layouts and messages to optimize metrics such as bounce rate, time on page, and conversion rate.

Historically, startsites evolved from static homepages into marketing-driven entry points crafted for performance. See also home page, landing page, hero section, and conversion optimization.