Spenderhistorie

Spenderhistorie refers to the recorded history of giving activity associated with a donor within a nonprofit organization’s donor management framework. It encompasses the donor’s contributions over time, including dates, amounts, currencies, donation frequency (one-time or recurring), payment methods, and the campaigns or funds supported. The history may also include related data such as donor type (individual, household, corporate), acknowledgment status, and communication preferences. In German-speaking fundraising literature, Spenderhistorie is used to describe this stored donor activity; equivalent concepts exist in other languages under donor history or giving history.

A typical Spenderhistorie is stored in a donor management system or CRM and linked to the donor’s profile. It records different gift types, including cash, online donations, checks, matching gifts, and sometimes in-kind gifts, as well as campaign responses, renewal status, and segmentation attributes. The data supports analytics, reporting, and operational tasks such as stewardship and outreach planning. It enables trend analysis, lifetime donor value estimation, and forecasting of future fundraising performance.

Ethical and legal considerations accompany Spenderhistorie. Organizations maintain data quality through validation and deduplication and protect sensitive information via access controls and audit trails. Privacy-by-design practices, data minimization, and consent management align with applicable laws, such as GDPR in Europe. Transparency with donors about data usage and retention policies is often emphasized, along with periodic reviews of data governance. Critics note that overreliance on historical data can introduce biases if datasets are incomplete or unrepresentative.

See also donor management, CRM, fundraising analytics.